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BodyLove

A Good Idea

Description

Produced in conjunction with the University of Alabama at Birmingham School of Public Health, BodyLove is a radio drama which incorporates health education into an entertaining story. The 80 episode series features characters facing common health issues, and was designed to target African-American women over the age of 35. The radio soap opera promotes healthy behaviors such as disease management, health screening, exercising, and healthy eating.

Goal / Mission

BodyLove is a program of Media for Health, which develops, produces and evaluates entertaining programs that promote healthier living.

Results / Accomplishments

Frequent BodyLove listeners were more likely than seldom listeners to report that BodyLove influenced them to discuss diabetes, get screened for diabetes and hypertension, start or increase physical activity, and healthy eating.

About this Promising Practice

Organization(s)
Media for Health
Primary Contact
Media for Health
2917 Central Avenue
Birmingham, Alabama 35209
205-870-9422
info@mediaforhealth.org
http://www.soph.uab.edu/bodylove/contactus.html
Topics
Health / Physical Activity
Health / Diabetes
Health / Other Conditions
Organization(s)
Media for Health
Source
PCI Media Impact
Location
USA
For more details
http://www.soph.uab.edu/bodylove/index.html
http://mediaimpact.org/production/bodylove/
Target Audience
Women, Racial/Ethnic Minorities

Related Promising Practices

  1. Students for Nutrition and Exercise (SNaX)
  2. Athletes Targeting Healthy Exercise & Nutrition Alternatives (ATHENA)
  3. Pasos Adelante

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Related Content for: BodyLove

A Good Idea meets the following HCI criteria:

  1. The program description includes: the sponsoring organization, program goals, program funding source, program implementation steps and outcomes.
  2. The program evaluation is limited to descriptive measure(s) of success/accomplishment (i.e., program participation rates, number of services/education sessions/radio messages provided). Note: oftentimes, the program has been newly implemented and a program evaluation has not yet been conducted. Programs that have not yet been evaluated, but which show promise in improving health or quality of life, are classified as Good Ideas until an evaluation is conducted.